Almudena de la Mata Delivers Keynote Speeches at DES | Digital Enterprise Show 2024
Our CEO, Almudena de la Mata, delivered three compelling keynote speeches at the DES | Digital Enterprise Show in Malaga, held from June 11-13, 2024. Her presentations highlighted the transformative power of technology in driving sustainability, revolutionizing healthcare, and exploring emerging global trends.
June 11: “Tech Superpowers for ESG and Sustainability: Success Stories and Trends”
On the first day of the event, Almudena delivered a keynote on “Tech Superpowers for ESG and Sustainability: Success Stories and Trends.” She emphasized how cutting-edge technologies empower organizations to advance their Environmental, Social, and Governance (ESG) initiatives. Almudena showcased innovative solutions in sustainable water management and resilient infrastructures, sharing success stories that underscored the significant impact of technological advancements on sustainable business practices.
A highlight of her presentation was the DivAirCity project, a pioneering initiative aimed at improving urban air quality through citizen engagement and innovative technology. This project leverages blockchain to incentivize citizens for their contributions to cleaner air, setting a new standard for sustainable urban development.
June 12: “The Potential of Blockchain in Healthcare and Life Science: A Success Story”
On the second day, Almudena addressed the transformative power of blockchain technology in the healthcare and life sciences sectors during her keynote titled “The Potential of Blockchain in Healthcare and Life Science: A Success Story.” She explored how blockchain is revolutionizing these critical industries by unlocking new opportunities for innovation, efficiency, and security. Through a real-world success story, Almudena illustrated the profound impact of blockchain on healthcare and life sciences.
Once again, the DivAirCity project was spotlighted, showcasing how blockchain incentivizes citizens to reduce their carbon footprint. This innovative approach not only enhances air quality but also demonstrates the potential of blockchain technology in tackling healthcare challenges.
June 13: “Key Global Trends in Blockchain and IoT: What’s New on Stage?”
Almudena concluded her series of keynotes with an insightful session on “Key Global Trends in Blockchain and IoT: What’s New on Stage?” She delved into the most significant global trends in Blockchain and the Internet of Things (IoT), highlighting their evolution beyond finance into sectors such as supply chain, healthcare, and governance. Almudena discussed the emerging synergies between Blockchain and IoT, opening new possibilities for transparent supply chain management, product traceability, and secure digital ecosystems.
Throughout her keynote, the DivAirCity project was featured prominently, demonstrating how blockchain can reward citizens for eco-friendly actions. By engaging citizens and promoting sustainable practices, DivAirCity is transforming urban air quality and setting a global example for cities aiming to enhance their environmental sustainability.
Almudena de la Mata’s participation in DES | Digital Enterprise Show 2024 underscores Blockchain Intelligence’s commitment to leveraging technology for a sustainable and innovative future. Her insights and the success stories shared during the event highlight the pivotal role of blockchain and IoT in driving positive change across various sectors.